Advertising Standards Council

The Advertising Standards Council (ASC) is a professional organization that guides and monitors advertising practices to ensure they are honest, respectful, and socially responsible. It establishes ethical guidelines for advertisers, advertisers’ associations, and media outlets, promoting truthful messaging and protecting consumers from misleading or harmful advertisements. The ASC also reviews complaints from the public and takes action when ads violate standards, fostering trust and integrity in the advertising industry. Essentially, it helps ensure advertisements are fair, transparent, and respectful of societal values.