The Greenwashing Index

The Greenwashing Index is a tool or measurement used to identify whether companies' environmental claims are genuine or exaggerated. It helps consumers evaluate if a company’s eco-friendly statements are honest or just marketing tactics. When a company appears to promote sustainability but doesn’t truly follow through with meaningful actions, it’s called “greenwashing.” The index assesses these claims based on evidence and transparency, encouraging more honest communication about environmental efforts. Overall, it aims to protect consumers from being misled and promote true environmental responsibility.