The Engineering of Consent

"The Engineering of Consent" refers to the strategic efforts to influence public opinion and behavior through communication and persuasion. Coined by Edward Bernays, a pioneer in public relations, it involves using media, imagery, and messaging to shape perceptions and motivate people towards specific actions or beliefs. This concept highlights the importance of understanding human psychology and social dynamics to effectively frame ideas and foster agreement among individuals and communities, shaping societal norms and attitudes within various contexts, from advertising to politics.