opinion leadership

Opinion leadership refers to the influence certain individuals have over others’ attitudes, beliefs, or behaviors. These individuals, known as opinion leaders, are often seen as reliable sources of information and may hold expertise or strong opinions in specific areas, such as politics, fashion, or technology. They shape public opinion by sharing their views, which can affect how others think or act. In social contexts, opinion leaders often emerge within communities or networks, guiding discussions and influencing decisions based on their insights or credibility. Their role is crucial in shaping trends and public sentiment.