Reference Groups

Reference groups are groups of people that individuals compare themselves to for guidance in forming beliefs, values, and behaviors. These groups can include friends, family, colleagues, or broader social communities. When someone evaluates their own behavior, they may look to these groups for standards or inspiration, whether it's in fashion, lifestyle choices, or opinions. Essentially, reference groups influence how we see ourselves and affect our decisions, as people often aspire to align with the norms and attitudes of these groups to feel accepted or validated.