Subjective Norm

Subjective norm refers to the influence of people’s perceptions regarding what others believe or expect them to do. In simpler terms, it’s how we gauge social pressures or norms around us that can affect our decisions and behaviors. For example, if you think your friends believe you should exercise regularly, you’re more likely to do so because you want to fit in with those expectations. Understanding subjective norms helps us recognize how social influences shape our choices in personal, professional, and community contexts.