Attitude-Behavior Gap

The Attitude-Behavior Gap refers to the disconnect between what people believe or value and the actions they actually take. For example, someone might believe recycling is important but may not consistently do it. This gap occurs because various factors—such as convenience, social influences, or habits—can influence behavior, even when attitudes or beliefs support different actions. Recognizing this helps understand why changing attitudes alone isn’t always enough to change behavior; effective strategies often require addressing these external barriers to bridge the gap.