Pritchard's Theory of Planned Behavior

Pritchard's Theory of Planned Behavior suggests that people's actions are influenced by their intentions, which are shaped by three factors: their attitudes towards the behavior, the social pressures they perceive (subjective norms), and their belief in their ability to perform the behavior (perceived control). When individuals have positive attitudes, supportive social environments, and confidence in their abilities, they are more likely to plan and enact desired behaviors. This theory helps explain why some people succeed in changing their habits while others struggle, highlighting the importance of mindset and context in decision-making.