Elmo Roper

Elmo Roper was a notable American social scientist and pollster known for pioneering public opinion research in the 20th century. He developed sophisticated methods to gauge what people thought about politics, economics, and social issues through surveys and polls. His work helped shape how politicians and businesses understand public attitudes, making polling a vital tool for decision-making. Roper's insights contributed to the development of modern opinion research, emphasizing accuracy and the importance of sampling diverse populations. His contributions laid the groundwork for the polling industry we rely on today to understand public preferences and trends.