The Krosnick Research Lab

The Krosnick Research Lab, led by Professor Jon Krosnick at Stanford University, focuses on understanding public opinion and survey methodology. The lab studies how people's beliefs and attitudes are formed and change over time, examining factors like political behavior and social issues. Through rigorous research methods, the lab aims to improve how surveys are designed and interpreted, ensuring they provide accurate insights into what the public thinks. Their work helps policymakers, researchers, and the media understand trends in public sentiment more effectively.