Harris Interactive

Harris Interactive is a market research and polling company known for conducting surveys to gauge public opinion on various topics, including politics, consumer behavior, and social issues. Founded in 1975, it utilizes online methodologies to collect data from diverse populations, providing insights that businesses, governments, and organizations use to inform decision-making and strategy. Harris is known for its "Harris Poll," which measures American public sentiment on key issues and is often referenced in media and research reports. The company helps clients understand trends and preferences through reliable data analysis and reporting.