Ipsos

Ipsos is a global market research and consulting firm that specializes in understanding public opinion, consumer behavior, and market trends. Founded in France, it conducts surveys and analyses to provide insights on various topics, including politics, media, and social issues. Ipsos helps businesses, governments, and organizations make informed decisions by gathering and interpreting data from diverse populations. Their research methodologies include polls, focus groups, and online surveys, ensuring accurate and reliable information about what people think and feel in different contexts.