Ipsos Connect

Ipsos Connect is a division of Ipsos, a global market research company, that specializes in understanding and engaging audiences through media, advertising, and branded content. It conducts research to analyze consumer behavior, media habits, and brand perceptions, helping businesses develop effective marketing strategies. Ipsos Connect provides insights into what audiences watch, listen to, and value, enabling clients to create targeted campaigns that resonate with their audiences and improve brand engagement. In essence, it helps companies better understand their customers and how to connect with them through media and communication channels.