SaaS Metrics

SaaS (Software as a Service) metrics are key figures used to evaluate the performance of software companies that provide their products online. Common metrics include Monthly Recurring Revenue (MRR), which tracks predictable income from subscriptions; Customer Acquisition Cost (CAC), the cost to acquire a new customer; and Customer Lifetime Value (CLV), the total revenue a customer generates during their relationship with the company. These metrics help businesses understand growth, profitability, and efficiency, guiding decisions to improve service and maximize revenue.