Product-led Growth (concept)

Product-led Growth (PLG) is a business strategy where the product itself drives customer acquisition, retention, and expansion. Instead of relying heavily on sales teams or advertising, companies focus on creating an intuitive, valuable product that users can easily try, understand, and adopt on their own. When the product delivers immediate value and a positive user experience, it encourages users to recommend it and upgrade their usage, fueling growth organically. Essentially, the product becomes the main tool for attracting and retaining customers, making their experience the central driver of the company's success.