CX (Customer Experience) Metrics

Customer Experience (CX) metrics are tools used to measure how customers feel about their interactions with a brand or business. Key metrics include Net Promoter Score (NPS), which gauges customer loyalty; Customer Satisfaction Score (CSAT), which assesses satisfaction after specific interactions; and Customer Effort Score (CES), which measures how easy it is for customers to get what they need. These metrics help businesses understand customer emotions, identify areas for improvement, and enhance overall experiences, ultimately leading to increased loyalty and better business performance.