Customer Journey Analytics

Customer Journey Analytics is the process of tracking and analyzing how customers interact with a brand across various channels—like online ads, social media, websites, and emails—before making a purchase. In advertising and marketing effectiveness research, it helps businesses understand which touchpoints influence customer decisions, how they move through the buying process, and what engages them. By using this data, companies can optimize their marketing strategies, create better customer experiences, and ultimately increase sales, ensuring that their advertising efforts are effective and aligned with customer needs.