CX (customer experience)

Customer Experience (CX) refers to the overall impression and feelings a customer has when interacting with a company or brand. This includes every touchpoint, from first discovering a product to purchasing, using it, and seeking support. A positive CX means customers feel valued and satisfied, leading to loyalty and repeat business. Companies focus on CX to understand customer needs, improve their services, and create a seamless, enjoyable experience. Ultimately, better customer experiences can lead to increased sales and a stronger reputation in the marketplace.