After-sales service

After-sales service refers to the support provided by a company to its customers following the purchase of a product or service. This can include assistance with installation, troubleshooting, maintenance, repairs, and warranty claims. The goal of after-sales service is to ensure customer satisfaction, help resolve any issues, and foster a positive relationship with the company. Good after-sales service can enhance a customer's experience, encourage repeat business, and lead to positive word-of-mouth recommendations. Essentially, it’s about taking care of customers even after they've made a purchase, ensuring they feel valued and supported.