Customer Satisfaction (CSAT)

Customer Satisfaction (CSAT) is a metric used to measure how happy customers are with a company's products or services. After an interaction or purchase, customers often rate their experience with a simple survey, usually on a scale (such as 1 to 5). The CSAT score reflects the average of these ratings, providing insight into how well a company is meeting customer expectations. A high CSAT score indicates satisfied customers, which can lead to loyalty and positive word-of-mouth. It is a key indicator for businesses to assess and improve their service quality.