customer behavior

Customer behavior refers to the ways in which individuals or groups select, purchase, use, and dispose of goods and services. It encompasses the emotions, attitudes, and decision-making processes that influence these actions. Factors such as personal preferences, cultural background, social influences, and economic conditions all play a role. Understanding customer behavior helps businesses tailor their products, marketing strategies, and customer experiences to better meet the needs and wants of their target audience, ultimately aiming to increase satisfaction and loyalty.