Paul W. Farris (Professor)

Paul W. Farris is a distinguished professor known for his work in marketing and data analytics. He has contributed significantly to the understanding of marketing effectiveness and consumer behavior. Farris focuses on using data to analyze market trends and improve business strategies, helping organizations better understand their customers. His research often emphasizes the importance of systematic approaches to marketing decision-making and the use of quantitative methods to drive results. By blending theory and practical application, he plays a key role in advancing the field of marketing in both academic and professional settings.