Paul W. Farris (Professor of Business Administration)

Paul W. Farris is a respected professor of Business Administration, specialized in marketing and how businesses understand and influence consumer behavior. His work focuses on developing strategies to help companies better connect with their customers through data and research. Farris is known for his expertise in marketing measurement, customer insights, and advertising effectiveness. His insights help businesses make smarter decisions to improve their marketing efforts, ultimately leading to stronger customer relationships and increased success.