Annette Franz (Experience Design)

Annette Franz is a prominent figure in experience design, focusing on how businesses can create positive interactions for their customers. She emphasizes understanding customer needs and emotions to improve the overall experience they have with a brand. By integrating feedback and insights, Franz advocates for designing processes and services that genuinely resonate with users, ultimately leading to increased satisfaction and loyalty. Her work helps organizations recognize that a strong customer experience is essential for success in today's competitive marketplace.