Customer Persona

A customer persona is a detailed profile that represents a typical customer for a business. It includes demographic information, behaviors, preferences, and motivations. By creating personas, companies can better understand who their customers are, what they need, and how to effectively market their products or services. Essentially, it's like creating a character based on real customer data to help tailor marketing strategies and improve customer experience, ensuring that the business meets the specific desires and challenges of its target audience.