Behavioral Funnel

A behavioral funnel is a model that describes the step-by-step process guiding individuals towards a specific action or goal, such as making a purchase or signing up for a service. It visualizes how potential users move through stages—like awareness, interest, consideration, and decision—highlighting where they might drop off. By understanding this flow, businesses can identify barriers, optimize their messaging, and improve engagement strategies to increase the likelihood of converting prospects into customers. Essentially, it’s a tool to analyze and improve how people behave at each stage of their journey with a brand or product.