The AIDA Model

The AIDA Model is a marketing framework that describes the stages a consumer goes through before making a purchase. It stands for Attention, Interest, Desire, and Action. First, you grab the consumer's Attention with engaging content. Next, you build Interest by highlighting benefits or unique features. Then, you create Desire by connecting the product to the consumer's needs or emotions. Finally, you encourage Action, prompting the consumer to make a purchase or take a specific step. This model helps marketers structure their communication to effectively guide potential customers towards buying decisions.