Push Marketing

Push marketing is a strategy where businesses promote their products directly to consumers to generate immediate sales. This involves proactively sending marketing messages through channels such as advertisements, emails, and promotions. The goal is to “push” products into the market and encourage customers to make quick purchasing decisions. Unlike pull marketing, which focuses on attracting customers to seek out products, push marketing emphasizes delivering offers and messages to target audiences, often relying on timing and incentives to encourage action. Essentially, it’s about reaching out to potential buyers rather than waiting for them to come to you.