Online Media Planning

Online media planning involves strategizing how to promote a brand or product using digital channels, such as social media, websites, and search engines. It includes identifying the target audience, selecting the right platforms to reach them, and determining the best timing and budget for ads. The goal is to maximize visibility and engagement with potential customers. Effective online media planning requires analyzing data to measure success and make informed adjustments, ensuring the marketing efforts resonate with the audience and achieve desired results.