Ad Tech

Ad tech, or advertising technology, encompasses the tools and platforms that enable digital advertisers to target, serve, and measure online ads efficiently. It involves data collection, audience targeting, ad placement, and analytics, helping brands reach the right people at the right time across websites and apps. Ad tech improves the effectiveness of advertising campaigns by analyzing user behavior and preferences, optimizing ad delivery, and tracking performance. Essentially, it streamlines the process of delivering relevant ads to consumers, making advertising more precise and measurable in the digital ecosystem.