Amazon DSP (Demand-Side Platform)

Amazon DSP (Demand-Side Platform) is an advertising tool that allows businesses to buy digital ads across various websites and apps, including Amazon itself. With DSP, advertisers can target specific audiences based on their interests and behaviors, optimizing their ad spend for better results. It offers insights and analytics to help brands understand their advertising performance. Essentially, it simplifies the process of placing ads programmatically, enabling companies to reach potential customers effectively while improving their return on investment (ROI) in digital marketing.