Amazon Attribution

Amazon Attribution is a tool that allows brands and marketers to measure the effectiveness of their marketing efforts outside of Amazon, such as social media, email, and display ads. It provides insights into how these channels drive traffic and sales on Amazon. By assigning unique tracking links to different marketing campaigns, businesses can see which efforts lead to purchases or customer engagement on Amazon, helping them optimize their advertising strategies and allocate resources more effectively. This tool helps brands understand the full impact of their marketing across different platforms.