pay-per-click

Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time someone clicks on their ad. Instead of paying for ad impressions (views), they only pay when a potential customer takes action by clicking. PPC is commonly used in search engines like Google or social media platforms like Facebook to target specific audiences. It allows businesses to reach people actively searching for or interested in their products or services, providing measurable results and control over advertising costs. This model helps maximize marketing efficiency by focusing expenses on interested users rather than just ad visibility.