Algorithmic Bidding

Algorithmic bidding is a process used in digital advertising where computers automatically decide how much to bid for showing an ad to a specific user. Using data like user behavior, demographics, and context, algorithms evaluate the value of potential impressions in real-time. They then set bids to win ad placements most likely to achieve desired outcomes, such as clicks or conversions, while optimizing budget efficiency. This automation allows advertisers to target audiences precisely and efficiently, enhancing campaign performance without manual intervention.