ad revenue

Ad revenue is the income that websites, apps, or platforms earn when advertisers pay to display their ads to users. When you see a banner, video, or sponsored post, the platform earns money based on how many people view or click those ads. This revenue helps support free content and services online. Advertisers pay based on different models, such as pay-per-click or pay-per-impression, making ad revenue a key way digital platforms monetize their audiences and sustain their operations.