The Engagement Ladder

The Engagement Ladder is a model that illustrates how individuals connect with information or a brand, moving from a casual awareness to deeper involvement. It typically consists of several levels: at the bottom, you have passive awareness, where someone is aware of a topic or brand but not actively engaged. As you move up, levels include interest, participation, and advocacy, where individuals show increasing levels of interaction and commitment. The goal is to nurture individuals from basic awareness to becoming passionate advocates, ultimately fostering a stronger relationship with the topic, brand, or community.