Engagement Ladder

The Engagement Ladder is a model that illustrates how people interact with an organization or brand, progressing through different levels of involvement. Starting from awareness, where they simply know about it, they may move to interest, then to participation or engagement, such as attending events or sharing content. Ultimately, they may develop loyalty and advocacy, becoming followers or advocates who actively promote and support the organization. This ladder helps organizations understand how to nurture relationships, encouraging individuals to become more involved and committed over time.