comparative advertising

Comparative advertising is a marketing tactic where a company highlights the advantages of its product or service by directly comparing it to a competitor's. This approach often points out specific differences, such as quality, price, or features, to persuade consumers that the advertised product is superior. While effective in capturing attention, comparative ads must be truthful and not misleading to avoid legal issues. This strategy aims to enhance brand recognition and influence purchasing decisions by providing potential customers with a clear choice between options.