Promotional Strategies

Promotional strategies are planned methods that a business uses to inform customers about its products or services and persuade them to buy. These include advertising, sales promotions (like discounts and special offers), public relations, personal selling, and digital marketing. The goal is to increase awareness, attract new customers, and build loyalty. Effective promotion aligns with the company's overall goals and target audience, using the right channels and messages to communicate the value of what is being offered.