The Boston Consulting Group Matrix

The Boston Consulting Group Matrix is a strategic tool that helps businesses analyze their product portfolio based on market growth and market share. It divides products into four categories: 1. **Stars** (high growth, high share) – successful products that require investment to maintain growth. 2. **Cash Cows** (low growth, high share) – established products generating steady revenue with little investment needed. 3. **Question Marks** (high growth, low share) – new products needing careful investment decisions. 4. **Dogs** (low growth, low share) – weak products not worth significant investment. This matrix helps businesses prioritize resources effectively.