Cash Cows

A "Cash Cow" is a business or product that generates steady, reliable profits with minimal investment. It typically has a well-established market presence and requires little growth effort. Companies invest in these assets to support other areas of their business or fund new projects. For example, a mature product with consistent sales and low costs can be considered a Cash Cow, providing essential financial stability. Essentially, it’s a dependable income source that requires little ongoing effort but significantly contributes to the company's overall profitability.