Bruce D. Henderson (business strategist)

Bruce D. Henderson was a renowned American business strategist best known for founding the Boston Consulting Group (BCG). He pioneered the "experience curve" concept, showing how costs decrease as a company gains experience in production, helping firms plan growth and investments. Henderson emphasized strategic analysis that focused on competitive positioning and market share to achieve long-term success. His work transformed how businesses think about competitive advantage, encouraging a systematic approach to analyzing industry dynamics and internal strengths. Overall, he helped companies make smarter decisions to improve profitability and market leadership through strategic insights.