Four Actions Framework

The Four Actions Framework is a strategic tool used in business to help create value and differentiate from competitors. It involves four key actions: 1. **Eliminate** aspects that are taken for granted, which don't add value. 2. **Reduce** certain factors below industry standards to cut costs. 3. **Raise** elements above industry standards for improved customer satisfaction. 4. **Create** new attributes that the industry has never offered. By thoughtfully considering these actions, companies can reshape their offerings, appealing to customers in unique ways and enhancing their competitive edge.