Fred Wiersema

Fred Wiersema is a prominent business strategist known for his work on customer value and service innovation. He gained recognition for co-authoring "The Future of Competition," where he introduces the concept of "value delivery," emphasizing that companies should focus on creating unique customer experiences. Wiersema's insights encourage businesses to differentiate themselves by understanding and fulfilling customer needs in innovative ways, rather than merely competing on price or product features. His ideas have influenced how organizations approach customer engagement and competitive strategy in today's market.