Treacy and Wiersema Model

The Treacy and Wiersema Model is a business framework that identifies three main strategies companies can use to achieve competitive advantage: operational excellence, customer intimacy, and product leadership. Operational excellence focuses on delivering products or services efficiently and reliably. Customer intimacy emphasizes tailoring offerings to meet specific customer needs. Product leadership prioritizes innovation and high-quality products. By choosing one primary strategy while supporting the others, companies can distinguish themselves in the market, creating value for customers and driving business success.