Value Discipline

Value Discipline is a way businesses focus their efforts to deliver value by excelling in one key area while keeping others acceptable. There are three main types: 1. **Operational Excellence**—aims to provide reliable, low-cost products quickly, like discount stores. 2. **Customer Intimacy**—focuses on personalized service and tailored solutions, like luxury brands. 3. **Product Leadership**—prioritizes innovation and cutting-edge offerings, like tech pioneers. Choosing a discipline helps a company align its strategy to meet customer expectations effectively and stand out in its chosen area.