Michael Treacy

Michael Treacy is a business strategist known for his work on creating competitive advantages. He co-authored the book “The Discipline of Market Leaders,” where he introduced a model identifying three key value disciplines that companies can focus on to succeed: Operational Excellence (delivering reliable, affordable products), Customer Intimacy (personalized, attentive service), and Product Leadership (innovative, cutting-edge offerings). Treacy’s approach suggests companies should excel in one discipline while meeting industry standards in others, helping them stand out in the marketplace and meet customer needs effectively.