strategic repositioning

Strategic repositioning refers to the process an organization undertakes to change its direction or focus in response to market shifts, competition, or internal challenges. This can involve altering the brand image, targeting a new customer segment, or modifying products or services to better meet evolving needs. The goal is to enhance competitiveness, improve market position, and align with current trends, ultimately ensuring long-term success. By reassessing and adjusting their strategies, organizations can adapt to changing environments and continue to thrive.