Business Strategy and Policies

Business strategy refers to the plan a company uses to achieve its goals and objectives, focusing on how to compete successfully in the market. It includes decisions about products, target customers, market positioning, and resource allocation. Policies are the guidelines and principles that govern the daily operations and behavior of the organization, ensuring consistency and compliance with the strategy. Together, a well-defined strategy and clear policies help businesses navigate challenges, optimize performance, and drive growth while aligning the efforts of all employees towards shared goals.