TOWS Matrix

The TOWS Matrix is a strategic planning tool that helps organizations decide how to leverage their strengths and opportunities while addressing weaknesses and threats. It systematically matches internal factors (strengths and weaknesses) with external factors (opportunities and threats) to generate strategic options. By analyzing these combinations, a business can identify where to focus resources, innovate, or mitigate risks, enabling informed decision-making for growth and resilience. Essentially, it guides organizations in choosing the best strategies based on their internal capabilities and external environment.